when vision acts

sense and censorship

August 22nd, 2012

Supporting intellectual freedom with the ALA

Free people read freely, according to the American Library Association’s Office for Intellectual Freedom. Yet the Association reports that there were 326 book challenges in 2011. The most frequently challenged titles include The Absolutely True Diary of a Part-Time Indian by Sherman Alexie and To Kill a Mockingbird by Harper Lee. Both novels appear in our posters for Banned Books Week 2012, marking the 30th year of the annual censorship awareness campaign.

When asked to design materials for the campaign, we chose to highlight the often-surprising books which individuals and groups attempted to have removed from public and school libraries. The red letters, hand-cut from vellum, refer to how these books have been singled out, while also suggesting redacted content. Our tagline, “the books they don’t want you to read,” plays on the lure of the forbidden — as E.L. James recently found out, banning a book often just tells people where to look.

Consider supporting Banned Books Week by purchasing a poster, T-shirt, button or bookmark at the ALA’s on-line store.

See more of our work for the ALA here.

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find. connect. sell.

August 7th, 2012

Online marketing strategies

Today everything is local, and Local Corporation offers everything a small business needs to get online and be found when customers are ready to buy. It’s that simple. Connect a local buyer to a seller and you have the perfect win-win. Advanced proprietary search technology allows Local Corporation to provide this pinpoint connection.

But being on the edge of technology requires change. At Local Corporation, new features and products are constantly being tested and launched. Our job is to sit in the hot seat and work side by side with Local’s team to help name new products, organize content and design their new website — while fully embracing that things will need change along the way. It serves as an important reminder to us all, that websites are not static and must evolve in order to stay current. Visit the site.

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breaking the mold

August 6th, 2012

Thomas & Betts Elastimold recloser launch

“What is a recloser?” you may ask. For electric utilities, they’re used on powerlines to detect outages and help reroute power.

Thomas & Betts asked PJD to “break the mold” in terms of how product launches are done at the company.

After exploring launch ideas to be used in all marketing materials, our team, including writer Steve Weiner, developed a theme that emphasizes Elastimold brand’s trusted name for subterranean power distribution: “The best underground is now overhead.”

The deliverables encompassed a full range of promotional materials including advertising, collateral, event invitations, presentations, trade show materials and a press kit. The launch at the 2012 IEEE PES Conference created excitement for the new product. Thomas & Betts received very good feedback and most importantly, customers were asking for quotes for the new recloser.

Case reclosed.

[Invitations]

[Presentation]

[Press kit with brochure]

[Trade ad]

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