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Downtown Evanston

Evanston, Illinois is located on Lake Michigan directly north of the city of Chicago. Downtown Evanston commissioned the team of PJD and The Lakota Group (urban planners) to conduct a branding study aimed at creating an identifiable brand and brand strategies to promote and sustain Downtown Evanston as an active, attractive and economically viable mixed-use downtown center. Extensive research was conducted prior to developing the logo and tagline. From the research we established key attributes of the area to be: diverse, urban neighborhood, exciting, cultural, easy, unique, connected and the connector. This formed the basis for the logo and tagline development.

projects:

logo design

website format

event materials

advertising

marketing materials

street banners