As a trusted partner, Jones Lang LaSalle came to PJD when they sought to create their first venture outside of
the JLL umbrella: a service provider to help laboratories
operate at optimum efficiency.
Starting from research and interviews, we developed a messaging strategy, created a name, built a brand and designed the launch materials.
The kaleidoscopic images refer to cells dividing and multiplying, and how a microscope lens can reveal astonishing complexity. Most of all, the kaleidoscopes, when paired with the original images, show how Labwell looks at laboratories from a unique perspective, then creates comprehensive solutions to make the complex simple.