Our long-term relationship with Northern Funds has covered two complete branding updates. The common thread is that materials must convey client financial information in a clear and concise manner, while also communicating the qualities and values of Northern Trust.
Graphic guidelines were developed for the brand program including logo treatments and relationships to parent Northern Trust, and multiple tiers of investor communications.
The Northern Update magazine is a critical point of communication with shareholders. It contains quarterly fund performance and editorial about current issues in finance and investing. It is produced in both print and online versions.