Our work on the RHR International brand was built around the ideas of humanity, perspective and the art of management consulting. Unique to RHR's consulting approach is the dimension of psychology. At RHR, the ability to see what others don’t is what differentiates them. The PJD team took these points of differentiation and created a unique visual approach to their brand — celebrating the understanding of human relationships in business.
We commissioned sculptor Mark Bava to create bronze of figures that represent the individual and group dynamics necessary to bring success to corporate culture.
Photographs taken from different perspectives reveal emotive qualities — qualities paramount to leadership roles. This theme is extended through loose gestural drawings created by Allen Garn. In addition to the brand image work, we redefined their service offerings to simplify and focus their brand voice.