SwanDog has a distinct name and a unique attitude. For their capabilities brochure, SwanDog needed a piece that was as idiosyncratic as they are. Thematically, we realized that playing on their unusual name was too much fun to ignore. And, that showing two different things coming together in a new way could showcase their exceptional mix of skills and experience.
By mixing preprinted elements with pre-cut, printable insert sheets, and binding them with a simple rubber band, SwanDog is able to produce individually-tailored leave-behind brochures.
The brochure led to developing a series of promotional posters and a logo and training materials for their Marketing Fuel training arm.